Tourism and Destination Management

HKS optimises the management and marketing of tourist destinations. The solution is simple and can easily be adapted to the requirements of any tourist goal.

With the introduction of a guest card system, tourism centres can establish a regional brand that will not only strengthen tourists’ ties to their holiday destination, but also guarantee market success.

By collaborating with different partners such as hotels, ferry services, rail services, baths etc. guests can enjoy various assets. With only one card they receive the maximum comfort. Reduced entry fees to selected leisure facilities or a special bonus point system for regular guests ensure people are encouraged to discover regional attractions and are therefore motivated to return.

For tourism professionals this means an increasing popularity. Detailed feed-back reports and strong cooperation boost the effects of marketing measures. By compiling a broad selection of recreational offers that can be used with the guest card they easily strengthen their region’s appeal.