HKS Stadtsystem
 

City Systems & Destination Management

HKS Systeme GmbH has already realised numerous successful city system and destination management projects.

The system’s concept is based on the idea of connecting local companies, retailers or facilities as active providers of goods and services. They benefit from a joint market presence and the direct and personal addressing of  mutual customers.

At the organisational level the definition of goals for cities and destinations has to be distinguished:

.: City Systems.: Destination Management
> enhancement of regional purchase volume
> cross-linking of various regional services
> increase of utilisation of public facilities
> prestige advertrising and long-term customer retention
> strengthening citizens' identification with their city

> structured accounting of visitor's taxes

The most significant common feature of both groups is the positioning of a city or region as a strong regional brand with the help of modern commu-nication tools.